Gotham is clean, modern and easy to read, and used throughout all GSMA corporate material. The many versions and weights of Gotham allow our materials to be either bold and strong or quieter and restrained.
When creating Chinese materials, use Source Han Sans. Source Han Sans contains the full Chinese character set and provides a clean, modern appearance for our communications.
Heroic Condensed is reserved for charts and graphs to provide pace and differentiation.
Industry Inc is a layered type system based on the bold uppercase style of the Industry family. GSMA has three defined layer systems shown here. The typeface should be paired with Gotham and used sparingly to create a big visual impact. Example applications include posters, document covers, headlines and displays
How the layered system works:
Start with your lowest layer, then duplicate it and change the new one to the next style and color. Repeat as needed. Order is important, but the numder of layers is up to you.
Use Proxima Nova on the GSMA main website and microsites. Use Arial in applications like PowerPoint and email where Gotham isn’t generally available.