Colours bring things to life and add personality. Our new colour palette is bright and bold, and reflects our dynamic and multi-dimensional industry. Each colour has a wide tonal range to compliment the rest of the palette and master logo.

Primary palette

COLOUR CONSIDERATIONS

  • Experiment and play, but be responsible.
  • Red and black are the two most powerful colours within the palette, so it’s important that they’re used carefully.
  • Use a combination of dynamic and neutral colours.
  • White space is your friend. It helps display information easily and balances our identity.

GSMA Black C0 M0 Y0 K100 R0 G0 B0 #000000 PANTONE Black C
100%
80%
60%
40%
20%

GSMA Red C0 M100 Y100 K0 R222 G0 B43 #DE002B PANTONE 185 C
100%
80%
60%
40%
20%

GSMA Teal C40 M0 Y20 K15 R153 G204 B204 #99CCCC PANTONE 5493 C
100%
80%
60%
40%
20%

GSMA Grey C0 M0 Y0 K60 R128 G130 B133 #808285 PANTONE Cool Gray 9 C
100%
80%
60%
40%
20%

Secondary palette

Yellow C0 M30 Y90 K0 R252 G187 B44 #FCBB2C PANTONE 123 C
100%
80%
60%
40%
20%

Orange C0 M72 Y100 K0 R255 G102 B0 #FF6600 PANTONE 021 C
100%
80%
60%
40%
20%

Blue C100 M50 Y0 K30 R0 G86 B143 #00568F PANTONE 7685 C
100%
80%
60%
40%
20%

Mint C90 M0 Y60 K0 R0 G161 B130 #00A182 PANTONE 3268 C
100%
80%
60%
40%
20%

Purple C45 M100 Y30 K10 R149 G34 B108 #95226C PANTONE 506 C
100%
80%
60%
40%
20%

Green C30 M0 Y100 K20 R156 G178 B39 #9CB227 PANTONE 376 C
100%
80%
60%
40%
20%

Cyan C100 M0 Y15 K0 R0 G166 B201 #00A6C9 PANTONE 299 C
100%
80%
60%
40%
20%

Pink C0 M90 Y30 K0 R238 G55 B114 #EE3772 PANTONE 213 C
100%
80%
60%
40%
20%