Brand Toolkits
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Operator Member
1. Introduction and colour guidance
Our logo is available in two different colourways, depending on use. Use the file type that is best suited to the media.
PRIMARY
- The logo’s primary colours are black and Pantone 185C.
- The full colour logo is available in various formats and file types.
- Use CMYK files for printed materials and RGB files for digital media.
MONO
- Only use the mono logo in instances where full colour is not an option.
For accurate reproduction, colours should be checked against the appropriate PANTONE® colour swatches. The colours shown throughout this document have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE® Colour Standards. Consult current PANTONE® Publications for accurate colour. PANTONE® is the property of Pantone, Inc.
2. Logos rules
2.1. OUR LOGO SHOULD:
- Always be reproduced from its digital master artwork to maintain clarity and visual integrity;
- Always be surrounded by an area of clear space. The minimum amount of clear space is equal to the longest side of the largest red bar inside the logo square (see below);
- Always have the white keyline;
- Not be changed or animated. The relationship between the various elements, including typeface, is fixed; and
- Never be smaller than 15mm wide in print and 50 pixels wide online.
2.2. CLEAR SPACE
2.3. MINIMUM SIZE
2.4. INCORRECT USAGE
2.5. USAGE ON BACKGROUNDS
- Where possible the GSMA Operator Member logo should be used on a white background. When the logo is used over coloured, dark or photographic backgrounds the ‘Operator Member’ logotype can reverse to white.
- The white space around the logo should be as shown in 2.2. of this document.
- The minimum size should be as shown in 2.3. of this document.
