4YFN is the startup event of the world’s largest exhibition for the mobile industry, GSMA MWC. Our goal is to support startups, investors and companies to connect and launch new business ventures together.

Our new logo is a dynamic mark that harnesses the optimism and energy of the 4YFN community and event. A mark of authority that expresses movement and direction with hidden arrows and angles that can be brought to life in animation and on screen.

4YFN Hero Ultra Violet, Coral, Electric Green and Electric Blue should remain the most prominent colours across our brand. Our neutral palette can be used for a number of things in conjunction with the primary colours in compositions and typography.

The 4YFN Hero Ultra Violet should always have the majority of the gradient space. The gradients are for digital use so are only available in RGB.

Space Grotesk is the primary typography used in our visual identity. We have selected two weights from the font family and each has a specific use. Medium is used for titles and headings. Regular is used for subheadings.

Rubik is our supporting font and is used for all body copy. Medium is used for intro paragraphs, quotes and highlighted copy. Regular is used for all other body copy.

Typeset in Space Grotesk Medium, our event hashtag #4YFN24 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.

These signage guidelines provide direction on logo and copy placement over full colour imagery. This type of signage is referred to as ‘Hero’ signage. Only the approved 4YFN images provided at the download link may be used with this brand.

These signage guidelines and templates which include direction on logo placement, font weights and sizes and placement of arrows for wayfinding signage pieces.