The MWC logo is made up of a lock-up the MWC wordmark and the GSMA logo.

The MWC event colour palette works on both dark and light backgrounds. Accent colours are available but their use is limited to specific applications. Please read the guidelines for more detail.

A few gradient options have been provided – a primary gradient and two alternatives. Please check the guidelines for how they are used.

This is the default lock-up, where the relationship between the MWC26 Brand type and tagline is fixed and must not be altered. Alternative layouts for letterbox formats are provided in the guidelines. Chinese version for Shanghai is available.

Various crops into the theme master background have been provided in both dark and light formats. Where possible the crops provided should be used. Unique theme backgrounds and crops are available to Shanghai.

The Event Location type is a new addition to the MWC brand toolkit this year. It should be used only in pre-event marketing communications, always alongside the MWC Brand type, and must never replace it.

Each year we provide a set of standardised icons for our conference themes. Positive and negative versions are available to achieve maximum contrast. Each event in the MWC Series has it’s own set of icons.

Typeset in Inter Semi Bold, our event hashtag #MWC26 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials. This is the only hashtag for all events in the MWC Series.

We now have one unified set of Signage Guidelines for the MWC Global Series of events. These guidelines apply universally across all these events. Signage templates as well as new way finding signage templates. Venue, hall and programme icons can also be found when clicking on the Downloads link below.