Presented by the GSMA, M360 events is a global series of gatherings that unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change.

M360 event series provides the platform to showcase innovation and address the biggest opportunities and challenges facing regions within the mobile industry. The logo is a simple lock-up of the GSMA master brand logo and the M360 word mark.

The M360 colour palette is composed of greens and a neutral tone of grey for application across all events in the series as well as an accent colour specific to each event. Please read the guidelines for more detail.

This green gradient is available for use where contrast is needed when setting white text against the green.

Repeatable pattern for use on various elements. Multiply layer with 20% opacity on light backgrounds and 40% on dark backgrounds

Gotham is the font face used for M360 brand assets. We use two weights – Gotham Medium and Gotham Light – in different ways to create a sense of easy-to-navigate hierarchy in our content.

Typeset in Gotham Medium, our event series hashtag is #M360 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.

These signage guidelines provide direction on logo and copy placement over green brand imagery.

These signage guidelines and templates include direction on logo placement, font weights and sizes and placement of arrows for wayfinding signage pieces.

These signage guidelines and templates include direction on logo placement, font weights and sizes and placement of imagery for social and email channels.