MWC Barcelona is the largest and most influential event for the connectivity ecosystem. MWC is a global brand and this is reflected in the new logo which is a simple lock-up of the GSMA master brand logo and the MWC word mark.

The MWC event colour palette works on both dark and light backgrounds. An accent colour has been provided but its use is limited to specific applications. Please read the guidelines for more detail.

A few gradient options have been provided – a primary gradient and two alternatives. The primary gradient reflects the theme and should be used where possible. If you require a background that provides more contrast, or is less detailed, these two alternative options are available.

Typeset in Gotham Medium, our event hashtag #MWC25 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.

The relationship between the MWC25 logotype and the MWC tagline is fixed and should never be altered. Artwork is available in the downloads section.

As we move forward in our mission to build the iconic MWC brand, our focus is on a brand-first approach, with MWC being the headliner for the show. This is demonstrated by prominently featuring the MWC25 logotype and tagline on key content pieces.

Each year we provide a set of standardised icons for our conference themes. Positive and negative versions are available to achieve maximum contrast.

The size and spacing between these two elements is fixed and should never be altered.