MWC Barcelona is the largest and most influential event for the connectivity ecosystem. MWC is a global brand and this is reflected in the new logo which is a simple lock-up of the GSMA master brand logo and the MWC word mark.

The MWC event colour palette works on both dark and light backgrounds. An accent colour has been provided but its use is limited to specific applications. Please read the guidelines for more detail.

A few gradient options have been provided – a primary gradient and two alternatives. The primary gradient reflects the theme and should be used where possible. If you require a background that provides more contrast, or is less detailed, these two alternative options are available.

Typeset in Gotham Medium, our event hashtag #MWC23 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.

Each year we provide a set of standardised icons for our conference themes. Positive and negative versions are available to achieve maximum contrast.

As we continue our work of building an iconic MWC brand, we’re shifting focus from a theme-first to a brand-first approach, with MWC now being the headliner for the show. While we still incorporate an event theme, it plays a supportive role to the overarching brand. For MWC24, the chosen event theme is “Future First.”

These signage guidelines include the standard Tier 1 – 3 theme signage templates as well as updated way finding signage templates. Venue icons can also be found when clicking on the Downloads link below.