Section 01
Logo
Logo
Introduction
MWC Barcelona is the largest and most influential event for the connectivity ecosystem.
MWC is a global brand and this is reflected in the new logo which is a simple lock-up of the GSMA master brand logo and the MWC word mark.
Section 02
Colours
Colours
Introduction
The MWC event colour palette works on both dark and light backgrounds.
An accent colour has been provided but its use is limited to specific applications. Please read the guidelines for more detail.
Section 03
Gradients
Gradients
Overview
A few gradient options have been provided – a primary gradient and two alternatives. The primary gradient reflects the theme and should be used where possible. If you require a background that provides more contrast, or is less detailed, these two alternative options are available.
Section 04
Typography
Typography
Introduction
Gotham is the font face used for MWC brand assets. We use two weights – Gotham Medium and Gotham Light – in different ways to create a sense of easy-to-navigate hierarchy in our content.
Section 05
Hashtag
Hashtag
Introduction
Typeset in Gotham Medium, our event hashtag #MWC23 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.