MWC Barcelona is the largest and most influential event for the connectivity ecosystem. MWC is a global brand and this is reflected in the new logo which is a simple lock-up of the GSMA master brand logo and the MWC word mark.

The MWC event colour palette works on both dark and light backgrounds. Accent colours are available but their use is limited to specific applications. Please read the guidelines for more detail.

A few gradient options have been provided – a primary gradient and two alternatives. Please check the guidelines for how they are used.

This is the default lock-up, where the relationship between the MWC26 Brand type and tagline is fixed and must not be altered. Alternative layouts for letterbox formats are provided elsewhere in these guidelines.

The Event Location type is a new addition to the MWC brand toolkit this year. It should be used only in pre-event marketing communications, always alongside the MWC Brand type, and must never replace it.

Each year we provide a set of standardised icons for our conference themes. Positive and negative versions are available to achieve maximum contrast.

Typeset in Inter Semi Bold, our event hashtag #MWC26 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.

These signage guidelines include the standard Tier 1 – 3 theme signage templates as well as new way finding signage templates. Venue, hall and programme icons can also be found when clicking on the Downloads link below.