MWC Kigali is the African continent’s most influential connectivity event. MWC is a global brand and this is reflected in the new logo which is a simple lock-up of the GSMA master brand logo and the MWC word mark.
This years MWC event theme is VELOCITY – Unleashing tomorrow’s technology – today. The VELOCITY lock-up with the MWC logo has been provided. The lock-up is fixed and may not be altered in any way. Examples of the ideal relationship between the theme elements in terms of scale and spacing are outlined in the guidelines.
Various crops into the theme master background have been provided in both dark and light formats. Where possible the crops provided should be used.
Introduction – COMING SOON
Each year we provide a set of standardised icons for our conference themes. Positive and negative versions are available to achieve maximum contrast.
The MWC23 theme colour palette works on both dark and light backgrounds. An accent colour has been provided but its use is limited to specific applications. Please read the guidelines for more detail.
A few gradient options have been provided – a primary gradient and two alternatives. The primary gradient reflects the theme and should be used where possible. If you require a background that provides more contrast, or is less detailed, these two alternative options are available.
Gotham is the font face used for MWC brand assets. We use two weights – Gotham Medium and Gotham Light – in different ways to create a sense of easy-to-navigate hierarchy in our content.
Typeset in Gotham Medium, our event hashtag #MWC23 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.
Signage Guidelines & Templates
Guidelines & Templates
These signage guidelines include the standard Tier 1 – 3 Velocity theme signage templates as well as new way finding signage templates. Venue icons can also be found when clicking on the Downloads link below.