Section 01
Logo
Logo
Introduction
MWC Shanghai is Asia’s largest and most influential connectivity event.
MWC is a global brand and this is reflected in the new logo which is a simple lock-up of the GSMA master brand logo and the MWC word mark.
Section 02
Event Theme
Event Theme
Introduction
As we move forward in our mission to build the iconic MWC brand, our focus is on a brand-first approach, with MWC being the headliner for the show. This is demonstrated by prominently featuring the MWC25 logotype and tagline on key content pieces.
Section 03
Event Theme
Event Theme
Theme Crops
Various crops into the theme master background have been provided in both dark and light formats. Where possible the crops provided should be used.
Section 04
Theme Icons
Theme Icons
Introduction
Each year we provide a set of standardised icons for our conference themes. Positive and negative versions are available to achieve maximum contrast.
Section 05
Colours
Colours
Introduction
The MWC colour palette works on both dark and light backgrounds. An accent colour has been provided but its use is limited to specific applications. Please read the guidelines for more detail.
Section 06
Gradients
Gradients
Overview
A few gradient options have been provided – a primary gradient and two alternatives. The primary gradient reflects the theme and should be used where possible. If you require a background that provides more contrast, or is less detailed, these two alternative options are available.
Section 07
Typography
Typography
Noto Sans SC
Noto Sans SC is a typeface designed for typesetting the Chinese language in the Simplified Chinese script. It is an open source font and can be downloaded from Google’s website. We use different weights in different ways to create a sense of easy-to-navigate hierarchy in our content.
Section 07
Typography
Typography
Gotham
Gotham is the font face used for MWC brand assets. We use two weights – Gotham Medium and Gotham Light – in different ways to create a sense of easy-to-navigate hierarchy in our content.
Section 08
Hashtag
Hashtag
Introduction
Typeset in Gotham Medium, our event hashtag #MWC25 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.
Section 09
Signage Guidelines & Templates
Signage
Guidelines & Templates
These signage guidelines include the standard Tier 1 – 3 theme signage templates as well as new way finding signage templates. Venue, hall and programme icons can also be found when clicking on the Downloads link below.