MWC Doha is the region’s most iconic connectivity event. MWC is a global brand and this is reflected in the new logo which is a simple lock-up of the GSMA master brand logo and the MWC word mark.

The MWC event colour palette works on both dark and light backgrounds. An accent colour has been provided but its use is limited to specific applications. Please read the guidelines for more detail.

A few gradient options have been provided – a primary gradient and two alternatives. The primary gradient reflects the theme and should be used where possible. If you require a background that provides more contrast, or is less detailed, these two alternative options are available.

Inter is the primary brand font. We use varying weights of the Inter typeface to create a clear and intuitive hierarchy that makes our content easier to navigate. Inter is an open source Google font available for download from fonts.google.com

Typeset in Inter Semibold, our event hashtag #MWC25 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.

The relationship between the MWC25 logotype and the MWC tagline is fixed and should never be altered. Artwork is available in the downloads section.

As we move forward in our mission to build the iconic MWC brand, our focus is on a brand-first approach, with MWC being the headliner for the show. This is demonstrated by prominently featuring the MWC25 logotype and tagline on key content pieces.

As we move to an ‘Always On’ content model for promoting the MWC Series, it is important that each event within the series maintains a clear and recognisable identity across all marketing channels. To support this, we’ve introduced the Event Brand Location Element. This element helps differentiate each event while maintaining consistency within the overarching MWC brand.

Each year we provide a set of standardised icons for our conference themes. Positive and negative versions are available to achieve maximum contrast.