Section 01
Logo
Logo
Introduction
MWC is a global brand and this is reflected in the logo which is a simple lock-up of the GSMA master brand logo and the MWC word mark. We bring you MWC Las Vegas in partnership with CTIA.
MWC Las Vegas – the premier mobile ecosystem convention in North America – is all about the enterprise network.
Section 02
Event Theme
Event Theme
Introduction
This year the focus is on the MWC24 brand which can be used as a stand alone elements or in a lock-up with the new tagline for our Las Vegas event. The lock-up of these two elements will be provided over the coming weeks.
Section 03
Event Theme
Event Theme
Theme Crops
Various crops into the theme master background have been provided in both dark and light formats. Where possible the crops provided should be used.
Section 04
Theme Icons
Theme Icons
Introduction
Each year we provide a set of standardised icons for our conference themes. Positive and negative versions are available to achieve maximum contrast.
Section 05
Colours
Colours
Introduction
The MWC theme colour palette works on both dark and light backgrounds. An accent colour has been provided but its use is limited to specific applications. Please read the guidelines for more detail.
Section 06
Gradients
Gradients
Overview
A few gradient options have been provided – a primary gradient and two alternatives. The primary gradient reflects the theme and should be used where possible. If you require a background that provides more contrast, or is less detailed, these two alternative options are available.
Section 07
Typography
Typography
Introduction
Gotham is the font face used for MWC brand assets. We use two weights – Gotham Medium and Gotham Light – in different ways to create a sense of easy-to-navigate hierarchy in our content.
Section 08
Hashtag
Hashtag
Introduction
Typeset in Gotham Medium, our event hashtag #MWC24 directs attendees to our social media feeds for a deeper interaction with the brand. Always use clearly on communication materials.